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Knee Jerk NBA


KneeJerkNBA - Portland, Oregon.  Hoops fanatic since Bernard King was dropping 50s.

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ESPN and NBA Digital Team Up for ESPN NBA.com Fantasy Basketball
Written by Dennis Velasco   
Monday, 28 September 2009 10:33
NBA Digital and ESPN announced today a unique multi-year agreement that will make ESPN NBA.com Fantasy Basketball, the official commissioner-style fantasy basketball game for both ESPN.com and NBA.com.  The collaboration between NBA Digital and ESPN means that fantasy sports players on two of the leading NBA destinations online will now have a single, integrated game and access to the very best fantasy basketball content online and on mobile devices.  The companies will also develop cross-platform promotions through a multitude of ESPN and NBA Digital platforms.

“This collaboration takes NBA Digital’s multi-platform philosophy to unprecedented levels,” said Bryan Perez, senior vice president and general manager, NBA Digital.  “By marrying the TV, internet and wireless assets of ESPN and NBA Digital, fantasy sports fans will be able to engage in the game and related content in more ways than have ever been offered in the fantasy arena.”

“Working together with NBA Digital on ESPN NBA.com Fantasy Basketball builds upon the great, multi-faceted relationship we have with the NBA and will provide fans with the very best fantasy basketball game and content available,” said John Kosner, senior vice president and general manager, ESPN Digital Media.  “Fans will benefit this season and in seasons ahead from new innovations and an enhanced interactive experience, while advertisers will get more value than ever before from their connection to a best-of-breed multi-platform game and content experience.”

The game is available now on NBA.com and ESPN.com and on ESPN and NBA mobile Web sites.  Fans will be able to manage their teams with the latest information on their players, check scores and set their lineups.  Following a record-setting season for the free commissioner-style fantasy game on ESPN.com (including nearly 40 times the growth in participation from the previous season) ESPN NBA.com Fantasy Basketball will allow players to create leagues and teams, schedule drafts, conduct mock drafts and more. Other features include:

  • Integrated access to all the leading NBA Digital and ESPN Fantasy news, analysis and information including video, podcasts, columns, features and more;
  • NBA TV and ESPN studio personalities competing in the game throughout the season;
  • Mobile companions allowing team management through the ESPN and NBA mobile Web sites, as well as a downloadable Draft Kit mobile application developed by ESPN;
  • A co-branded and cohesive marketing campaign featuring 2008 Olympic Gold Medalists Dwight Howard (Orlando Magic) and Deron Williams (Utah Jazz), three-time NBA All-Star Gilbert Arenas (Washington Wizards), and reigning NBA Rookie of the Year Derrick Rose (Chicago Bulls).

As part of the agreement, ESPN and NBA Digital will cross promote the game and the Fantasy Draft Kit across their multiple media platforms.  ESPN and NBA Digital will work together to develop new features throughout the 2009-10 NBA regular season (begins Tuesday, October 27) and in seasons ahead, including the integration of video from the NBA Digital and ESPN libraries.  In addition, ESPN and NBA Digital will jointly develop sponsorship packages and co-marketing initiatives around ESPN NBA.com Fantasy Basketball.



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